Creative.
Technical.
Strategic.

Where Brand Integrity Meets Technical Efficiency.

I help organizations build brands that convert, lead marketing teams that perform, and use data to drive decisions that grow engagement and revenue — across industries, at scale.

FEATURED WORK

Creative Department Buildout & Production Expansion

AI-Enhanced Creative Workflow Integration

SKILLS

DATA-DRIVEN CAMPAIGN STRATEGY

Leveraged deep database proficiency and targeted analytics to drive a 28% increase in consumer growth and a 10% increase in slot machine revenue through data-driven campaign execution.

BRAND MANAGEMENT

Led comprehensive branding across a full-service casino resort encompassing a 206-room hotel, golf course, multiple F&B outlets, event spaces, and 1,000+ slot machines.

EMAIL & DIRECT RESPONSE MARKETING

Implemented email automation and a targeted welcome series that achieved an 18% increase in open rates and an 11% increase in click-through rates.

AI-ENHANCED CONTENT WORKFLOWS

Incorporated artificial intelligence into the creative workflow to advance and elevate digital content production, keeping the organization competitive and current with emerging technologies.

28%

Increased Loyalty
Program Engagement

18%

Email Open
Rate Increase

11%

Email Click Through
Rate Increase

$27M

Expansion Managing
Brand/Communications

ABOUT

I bring deep expertise in email automation, brand strategy, digital content, and analytics, and I’ve led teams through rebrands, major launches, and rapid digital transformation — including integrating AI into creative workflows before it became mainstream.

With over 11 years of marketing leadership, I specialize in building brands, leading creative teams, and executing multi-channel strategies that deliver measurable results. My background spans complex, multi-outlet organizations — giving me a rare ability to align creative vision with business objectives at scale.